A Practical Guide to Entrepreneurship

A Practical Guide to Entrepreneurship takes you through each step of the start-up process, covering planning, marketing, selling and advertising, finances, and business law


Book Details

Dimensions 171 x 240 cm

About The Author

Michael Morris

Has taught for university business schools and contributed regular columns to business magazines, as well as writing three titles published by Kogan Page. After senior management experience in small-to-medium sized firms he advised small firms for over a decade before moving to academia.

A Practical Guide to Entrepreneurship combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller Starting a Successful Business by the same author, it’s ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.

Online supporting resources for this book include a business plan template, instructors manual, budget figures and lecture slides for each chapter.